Free Family Guide
The Common App Essay
What Admissions Officers Are Looking For
The Common App personal statement helps admissions officers understand the person behind the application. Strong essays reveal personality, perspective, and the experiences that shape how a student thinks. An extraordinary story isn't necessary. Authenticity is key.
The Questions I Ask
“Do I learn something about your student that I couldn't learn from the rest of their application? What makes them unique? What do they value? What is interesting about them that helps me understand who they are?”
What We're Looking For
Authentic Voice
The student's personality comes through in their observations, humor, word choices, and imperfections. The writing feels natural and unmistakably their own.
Includes guidance on protecting a student's authentic voice in the age of AI.


